Over the recent past years, a range of content distribution platforms have emerged aiming to find a right set of audience for your released digital content. Some of these platforms offer you to release interactive e-books for your e-learners while some enable you to publish digital contents for your online readers. All these platforms broadly work on the same principle i.e. – you upload the content, set the various aspects including budget, timescale, and launch a campaign. Now, the main thing which creates the difference is – picking up the right distribution platform or the set of services and tools.
However, if you are still working on the same principle of posting it and hosting it in today’s scenarios too, then believe me this is no longer a surefire strategy for digital publishers seeking to explore new markets and target audience. If you still think you will generate good revenue by subscriptions and online ads and through the above strategy, then surely you need to revise your strategy. Many conventional websites today are shifting their focus to mobile apps and social networks for content consumption. This is because they usually offer a better experience and deliver faster than the other modes.
Undoubtedly, this growing array of the third party mobile distribution platforms enables to generate and deliver static or customized digital content. And, these options which include Apple’s News app, Snapchat’s Discover, Facebook’s Instant article, etc. provide ample of benefits and advantages which can’t be easily overlooked by content distribution companies. Believe or not, many of the big and giant organizations who have recognized the potentials of these third-party platforms have already started embracing these platforms. These content distribution platforms or tools are very handy and are providing the audience access which the publishers have struggled to develop by themselves. With these types of content distribution platforms, the content publishers gain access to a new and potentially large set of audience.
Apart from this, these content distribution platforms are not only useful for content distributors and administrators but are also beneficial for users. Users get instant access to the content in a format which is quick and easy to load. Also, these platforms deliver a simple and seamless user experience to e-learners and online readers.
On a closing note, remember to do your homework before choosing a mobile distribution platform. As we all know that each platform offers different tools and services and has its own merits and demerits. Overall while all the platforms are relatively simple to use; they require some set of resources and tools for implementation and monetization. So, consider every platform and look what services you are being offered.